Trial and Purchase Subscription Experience
Code42
Business Need: Increase acquisitions through a new trial and purchase experience. User testing found that adding an instant purchase option to the trial experience offers users a better customer experience.
My Role: UX Designer; strategy, user flows, IA and wireframes I started the discovery, timeline, initial test plans, user flows for use cases and initial wireframe for a single product page solution with add-on options. We started from the ground up to redesign an ideal trial and purchase experience for new and existing users. We pulled analytics from the current site to problems solve, optimize on and test against during the redesign process.
Whiteboard brainstorm session:
User flows:
Single product page wireframe:
