Kelly Brehm

2024 — present

Senior Product Designer · Cencora

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Own product design across four enterprise applications spanning customer service, internal sales tooling, customer portal, and shipping/logistics workflows.
Improved customer service portal usability by 35% by introducing multi-account support workflows allowing users to manage up to five customers simultaneously.
Defined interaction direction and responsive strategy for MVP features integrated from newly acquired partner platforms.
Facilitate recurring alignment sessions with product, business, and engineering stakeholders to shape priorities, requirements, and feature direction.
Extended the enterprise design system with application-level patterns supporting scalable implementation across teams.
Led features end-to-end from discovery through validation, engineering handoff, release support, and post-launch metric tracking.
Used portal analytics and usage behavior to restructure navigation hierarchy and improve content prioritization.

2012 — present

Lead Product Design Consultant · Independent (Multiple Startups · Founding Designer)

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Led multi-day discovery workshops with stakeholders and customers to identify platform opportunities and define product direction.
Served as lead designer responsible for a core platform application and its overall feature architecture.
Sole designer on a 0–1 marketplace platform, owning product structure and delivery from concept through production-ready design.
Delivered five major platform features within nine months, including a full CRM workflow system completed in under three months using Claude Code to significantly accelerate delivery timelines prior to engineering handoff.
Designed a management platform supporting workflows tied to $35M in projected post-release user sales.
Designed a full EHR platform including permissions architecture, role structures, settings systems, and clinic/entity-level workflow models.

2023 — 2024

Senior Product Designer · Avodah (Startup · 2nd design hire)

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Led product design across two divisions of an AI-powered B2B SaaS platform
Designed workflows translating AI-generated insights into actionable customer-facing experiences
Co-facilitated design sprints aligning business goals with emerging AI feature opportunities
Maintained shared design system supporting scalable implementation across engineering teams
Partnered closely with product leadership to define interaction patterns for AI-assisted tooling

2021 — 2023

Senior Product Designer · Brightflow AI (Startup · Founding Designer)

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Founding product designer for a FinTech AI SaaS platform delivering automated financial insights for SMB customers.
Designed end-to-end AI-driven workflows translating complex financial signals into decision-support dashboards.
Defined early product structure across onboarding, reporting, forecasting, and insights experiences.
Built strong relationships with customers and internal stakeholders to identify problems, validate opportunities, and shape roadmap priorities.
Partnered with product leadership to prioritize roadmap initiatives using RICE scoring in Productboard.
Built a scalable design system that improved delivery speed by ~40%.
Synthesized customer research into new model-driven feature opportunities.
Facilitated discovery workshops aligning stakeholders around AI-driven product direction.

2018 — 2021

User Experience Designer · Ameriprise Financial

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Designed advisor workflow platform supporting a multi-year enterprise digital transformation initiative.
Created behavioral archetypes that informed the structure of a centralized advisor dashboard used to support decision-making across client portfolios.
Improved advisor decision-making efficiency by ~30% through workflow and information architecture improvements.
Contributed to the enterprise design system adopted across multiple product teams to support scalable implementation.

2013 — 2015

User Experience Visual Designer · US Bank

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Led visual experience design for a new online banking platform launch across core customer workflows.
Conducted journey research across mortgage and checking experiences to identify usability gaps and opportunities for improvement.
Facilitated stakeholder workshops with mortgage specialists to improve application workflows and reduce friction in the lending process.

2006 — 2012

Senior Creative Manager · Digital River (12+ creative direct reports)

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Led the creative department supporting global eCommerce checkout experiences, managing a cross-functional team of designers, developers, and copywriters across multiple initiatives.
Owned team priorities, roadmap alignment, hiring, and delivery planning in partnership with product, engineering, and business stakeholders.
Directed experimentation strategy using A/B testing to improve conversion performance across high-volume commerce flows.
Implemented delivery frameworks that increased team productivity by ~40%.
Partnered with senior stakeholders to align UX strategy with revenue goals and platform performance metrics.
Built a collaborative operating model connecting creative, product, and engineering teams to support faster decision-making and execution.

Design for AI.