Harmonization Experience
The Lacek Group
Business Need: The client was launching a new unified travel rewards program after the merger of 2 brands with 2 separate travel rewards programs. The team created 2 new landing pages to make the announcement and help direct consumers on next steps.
My role: UX Design; IA, Wireframes, Prototyping and Interaction Design. I worked with a team that included Visual Design, Copywriter, Design Lead and Account Executives. Together we worked to define goals and collaborated in a white board session to sketch ideas. I created wires and an interactive prototype with the copywriter, then handed off to visual design.
Prototype: https://es5vjn.axshare.com
Whiteboard brainstorm session:
Wireframes:
Visual Design: