Dual marketplace.
Scruffy is a two-sided marketplace connecting dog owners with mobile and brick-and-mortar groomers — discover, book, pay, and review in one app.
Dog owners can book a ride, a meal, or a hotel in seconds — but booking grooming still means phone tag and waiting weeks.
High-level requirements provided by the founder.
Mapping the flows and sitemap.
Workflows for three distinct roles.
We designed three roles — customer, groomer, and admin — across web and mobile. The customer experience covers the booking workflow and account management. The groomer experience includes onboarding, account management, and receiving and confirming appointments. The admin experience covers tracking appointments, groomers, customers, earnings, scheduling, and platform settings. We started from a prebuilt design system with a theme, then customized it for our needs.
Showing 2 example workflows below.
Customer requesting a booking workflow
Sign up to be a groomer workflow
- Sole designer on a 0 → 1 responsive web app
- Created flows for customer, groomer, and admin roles
- Defined product structure, IA, and core flows from scratch
- Designed parity across mobile and desktop breakpoints
- Extended and themed a prebuilt design system to fit Scruffy's brand