Land listing management.

Land Insights helps real estate investors flip land — buying, marketing, and reselling parcels. The Dispo Tool is their listing tracker for managing every property from acquisition to sale.

High interest rates cooled the land market. Experienced flippers kept moving inventory — beginner-to-intermediate flippers got stuck. They had data, but no clear next action on why their listings weren't selling.

The discovery process.

We needed a clear picture of how this feature fit into the broader architecture, how data would flow through it, and how competitors were tackling the same problem.

I started from high-level requirements, then ran discovery and competitor analysis to shape an end-to-end flow and sitemap. From there, ideation moved through three rounds of conceptual work, weighing a guided multi-step flow against a single-page layout with real-time interaction states.

Designs for the Dispo Tool.

The final designs included a sortable all-listings view with filters, search, and high-level KPI metrics; a one-page add-listing layout with inline interaction states; an individual listing page documented across every use case and edge case for clean developer hand-off; and a clickable prototype tying it all together.

All-listings view

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Add-listing layout

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Individual listing page

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• Sole designer — requirements through engineering hand-off
• Ran discovery, competitor research, and end-to-end user flows
• Designed every screen, state, and edge case in Figma
• Prototyped the full experience for stakeholder review
• Designed in 3 weeks; shipped in under 3 months